Expanding Beyond Mainstream Channels
While Google and Meta are industry standard, B2B software systems and high-ticket service companies require highly refined profile matches. Broad demographic targeting on mainstream platforms often leaks budget.
We design specific platform strategies: using LinkedIn firmographics to filter by company size, department seniority, and job function; utilizing Snapchat's interactive lenses to connect with mobile-first consumers; and placing real-time topic ads on Twitter/X to target tech-centric and finance communities.
Channel Core Capabilities:
- LinkedIn Account-Based Marketing: Direct list uploads and targeting parameters to filter buying committees.
- Snapchat Immersive Lenses & Video: Designing fast vertical video hook styles optimized for younger demographics.
- Twitter/X Keyword Context Targeting: Displaying ads matching trending hashtags and search phrases in real-time.